“Of all the social channels, for a nonprofit, Twitter may be the most effective in terms of the biggest return for limited time and resources. Through consistent tweets that inspire and inform you reinforce your mission to your network of followers. The bonus is if you get it right your followers will share to their followers’, amplifying and extending your work.” Toby Bloomberg @TobyDiva
Add Twitter to your Nonprofit MarComm Toolbox! Twitter is a must have tool for listening and monitoring. It successfully engages others in your stories, inspires action and builds effective awareness and fundraising campaigns.
Here’re my favorite ways to add Twitter to your Nonprofit MarComm Toolbox:
- Fundraising via Twitter:
Fundraising Coach Marc A. Pitman @marcapitman suggests Twitter is an amazing way to engage donors and potential donors. Maintaining relationships is one of the hardest things that a fundraiser must do. And, Twitter helps us do that!
- You get to meet people all over the world that might be interested in your cause.
- You get to hear what people are really thinking about a wide variety of issues.
- You can follow other fundraisers and get great real-time advice.
- You can even promote traffic to your website or those of your friends.
- Twitter and #GivingTuesday:
New York’s 92 Street Y (@92Y) in partnerships including the United Nations Foundation (@unfoundation) incorporated Twitter into its 2013 #GivingTuesday (@GivingTues). The Dec. 13th event produced a 90% increase in online giving compared to 2012. There were 269,000 Tweets with the #GivingTuesday hashtag on December 3, an average of 186 times per minute!
- Matching Fund Drive with Promoted Tweets:
The Red Cross (@RedCross) partnered with Craigslist founder Craig Newmark (@craignewmark) to launch a Promoted Tweets matching fund drive for the holiday season. Both organizations used Promoted Tweets to ask Twitter users to respond with their idea of the “perfect gift,” & used the hashtag #PerfectGift with a link to the donation website. Newmark matched each @reply or Retweet with a $1 donation, up to $10,000.
- Micro-funding via Twitter:
Janet Fouts (@jfouts) saw a post on Twitter that drew her to click on the link and then follow through with a donation almost immediately. It was from Small Can be Big, a group which works with local shelters to identify people in need and then posts their stories on-line seeking donations to help. The Tweet was a day old and by the time she got to the site they had raised the needed capital. She browsed around to learn more and made a couple of small donations right then and there.
- Crisis Management with Twitter:
The power of Twitter’s real-time platform to inform and connect is never more evident than in the face of a natural disaster or humanitarian crisis. Over the past few years, organizations, government agencies, news outlets and individuals use Twitter to provide information and relief in times of need.
- On the ground
- Be an eyewitness
- Be a lifeline
- Become a conduit for critical information
- Twitter and Media Relations
According to the 2015 Cision Social Journalism Study only 6% of PR pros only post press releases on the wires.
Journalists are very active on Twitter. Most journalists see Twitter as an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. So Twitter is a marvelous opportunity to connect and discover what they’re writing about or looking for. How do journalists use twitter?
- Story Creation
- Finding Sources
- Self promotion
Add Twitter to your nonprofit MarComm toolbox extra resources:
- 10 Twitter Tips for Nonprofits
- 6 Creative Ways to Use Twitter for your nonprofit marketing campaigns
- How to get more people to your events with social media
- 10 Twitter Best Practices for Nonprofits
- Top 10 nonprofit hastags to spark social good
- Best Twitter Practices for Media
- Twitter Nonprofits (@Nonprofits) highlights great uses of Twitter in the nonprofit community.
- Create a Digital Ripple to Promote Your Special Events
We’d love to hear from you! Do you have any Twitter favorites to add to your nonprofit MarComm toolbox?