Creative Solutions & Innovations, Inc. Creative Solutions & Innovations, Inc.
Creative Solutions & Innovations, Inc.
  • Welcome
  • CS&I Blog
  • About
  • Shared Resources
  • Contact
  • Welcome
  • CS&I Blog
  • About
  • Shared Resources
  • Contact
Looking back – moving forward
Don’t shoot yourself in the foot: Revisit your communications plan before you speak!

AJFF 2012 soars above the ‘social media noise’

January 17, 2012 Leave a Comment Written by admin

Let’s face it – the more important  social media becomes to marketing special events, the more difficult it is to be heard above the ‘social media noise.’

The AJFF 2012 is scheduled to start for February 8th. Incredible that more than 21,000 tickets sold in the first two weeks of sales!

How is the film festival getting above the noise? A focused year-round marketing plan topped with strong social media is key.

AJFF communication strategies consist of a blend of online buzz with compelling content for social media websites and consistent outreach to secure coverage in the news.

To ensure that the AJFF team reached its communications objectives to cultivate diverse audiences, increase awareness and enhance coverage, the marketing committee held brainstorming sessions and developed a social media content calendar.

AJFF 2012 Facebook page is visually compelling. I’m one of the more than 1500 people who have liked the page. Each day I get engaging posts with tickler descriptions of different films including video-clip trailers and reminders to purchase tickets.

AJFF website is geared to provide information on films, location of theatres and ticket sales. The online media center contains press releases and press kits – everything bloggers, reporters and twitter influentials need. Contact information is visible. Email queries and phone calls are answered promptly.

In an earlier post Promoting a Film Festival in 3 weeks! I describe marketing tools to use to increase the buzz and ticket sales for a film festival.

If you would like a copy of my film festival PR template, please contact me at deborah@creative-si.com.

Special thanks to Brad Pilcher and Shayne Walsey, AJFF communication co-chairs and Kendel White from Weber Shandwick for their hard work to make AJFF 2012 a communications success.

Now, if you will excuse me I need to finish ordering my tickets for the festival before they’re sold out!

Social Media
Atlanta Jewish Film Festival, brainstorming, Nonprofit event branding, nonprofit event planning, social media strategy, strategic communications template

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Comments

  • 3 Lessons for Kenyan Activists from Irungu Houghton – Hisani Ideas on Learning 5 Indicators of Social Change
  • BAPPY on Why I love local newspapers
  • Creative Solutions Innovations Inc. | Atlanta GA | Blog | Do you really - really know your audience? - on Using The POST Method to Guide Nonprofit Marketing Communications
  • Creative Solutions Innovations Inc. | Atlanta GA | Blog | Social Change Communication on Learning 5 Indicators of Social Change
  • Creative Solutions Innovations Inc. | Atlanta GA | Blog | How Mobile Marketing is Changing the Way We Raise Funds on Add marketing strategy into your nonprofit strategic planning

Categories

  • Deborah's Musings
  • Nonprofit Communication
  • Nonprofit Consulting
  • Nonprofit Event Planning
  • Nonprofit Fundraising
  • Nonprofit Management
  • Nonprofit Strategic Marketing
  • Social Change Communication
  • Social Media

© Creative Solutions & Innovations, Inc. All rights reserved. •  Powered by WordPress