P2P fundraising empowers others to ask on your behalf! Also known as Peer-to-peer fundraising, P2P uses the power of your constituents to engage their friends and family.
It’s one of the major driving forces in successful nonprofit fundraising. The peer-to-peer family tree breaks down the different kinds of P2P fundraising and shows how big the P2P family is becoming.
So imagine my delight when Tate Handy at Digital Third Coast asked if I would be interested in sharing the P2P family tree developed with Plenty Consulting.
Then Tate offered an introduction by Plenty Consulting CEO Jeff Shuck. I was thrilled!
I’ve been a big fan of Jeff Shuck since 2007 when I first learned of his new paradigm incorporating special events to the classic development pyramid. For me it was a gateway to P2P fundraising and empowering others to ask on your behalf!
- Did you buy Girl Scout cookies this year?
- Did you participate in a Tough Mudder as a fundraiser for the Wounded Warrior Project?
- Did you attend Penn State’s annual Dance Marathon, or purchase lemonade from one of Alex’s Lemonade Stand?
If you did any one of these things, I’ve got news for you- you were participating in an act of peer-to-peer fundraising, whether or not you knew it at the time.
Peer-to-peer fundraising, also known as P2P, is one of the most thrilling nonprofit fundraising channels being used today, and it’s growing at a fast pace. Yet despite its growing fan base, many people aren’t quite sure how to explain P2P to others. Here’s what you need to know.
First of all, in traditional fundraising, organizations reach out to their network to donate. In P2P, meanwhile, organizations ask their constituents to reach out to people connected to them on behalf of your cause. Instead of only having access to their donors, organizations can connect with their constituents plus their constituents’ networks, creating an unending collection of potential new donors. Your audience expands exponentially, and with it, so does your ability to do more to fulfill your mission.
Abundance is out there and peer-to-peer fundraising helps you unlock that abundance to be distributed to those who need it. What can your network do for your cause?
Deborah’s Comments –
P2P fundraising empowers others to ask on your behalf! P2P engages your network in a number of ways:
- Ensures successful events
- Integral part of cause marketing initiatives
- Fuels the engine for digital campaigns
We’d love to hear examples of how your nonprofit engages and empowers your network by involving constituents in P2P initiatives.