My family lost our Aunt Cele this week. She was high-spirited with a strong sense of fairness and generosity. She always had important life lessons for her family and everyone she met. She taught me to be committed to what I believe in and to do things right the first time.
So, in honor of my Aunt Cele, I offer these fundraising basics so that you and your organization can launch a successful fundraising campaign right from the start.
1. Remember, fundraising is all about getting people to be supportive of your organization.
2. Have a passion and commit to your cause.
3. Never ask a stranger for money. Cultivate your relationships and introduce each person you involve with your passion for your cause.
4. Think of the needs of your donors. Find out their interests and how they will personally benefit from giving to your cause.
5. Only ask for what you need. Do not create new ‘wants’ because you think they sound better.
6. Personalize your solicitation. The more personalized “the ask” the more likely people will give.
7. Raise money from the inside out. Start with your board and all volunteers involved in your fundraising.
8. Raise money from the top down. Solicit your largest gifts first. Success is contagious and will impact your campaign.
9. Make your case larger than your organization. Show donors how they, their children, and the community will benefit.
10. Don’t overreach. Make sure your strategy supports a successful campaign.
11. Run your fundraising campaign like a successful special event – Research, plan, implement and evaluate.
12. Be sure and say Thank You every chance you get.
Thank You Aunt Cele.
And, Thank You all for reading my posts.