Creative Solutions & Innovations, Inc. Creative Solutions & Innovations, Inc.
Creative Solutions & Innovations, Inc.
  • Welcome
  • CS&I Blog
  • About
  • Shared Resources
  • Contact
  • Welcome
  • CS&I Blog
  • About
  • Shared Resources
  • Contact

Posts tagged goal setting

The Rule of One – Planning Al Gore Event

December 15, 2009 Leave a Comment Written by admin
A Full House at the Eizenstat Memorial Lecture featuring Al Gore. Photo Credit Chris Savas

A Full House at the Ahavath Achim Eizenstat Family Memorial Lecture featuring Al Gore. Photo Credit Chris Savas

The key to a successful event is planning. One of the first steps is goal-setting.

Goals establish the scope of an event and help the event team set priorities and stay focused. They are the basis for benchmarking progress along the way.

“Remember the Rule of One – You can only have one top priority. You need to be specific about what your number one priority is and what goals go along with that. You can have secondary or auxiliary goals as well, but only one main focus.” – Jeff Shuck, Event 360, Inc.

Non-profit events focus on raising money or awareness. Once you establish your primary goal, be sure it is SMART: Specific, Measurable, Attainable, Realistic and Timely.

Metrics help you measure your outcomes. And, each goal has its own set. Possible money metrics include, total funds raised, ROI, or an increase in revenue from the last special event.

Raising awareness metrics include the number of new participants and/or volunteers, media impressions or increased name recognition.

Once the goal is set it should guide your budget, timeline, promotions and sponsorships.

The focus of  the Eizenstat Family Memorial Lecture featuring Al Gore was to increase awareness.

Was the event successful? Absolutely!

“This year’s Eizenstat Family Memorial Lecture raised the bar even higher for future AA events. We plan to reach those heights and beyond.”  – Ahavath Achim Synagogue President

I hope this post helps guide your focus and leads to success in your next special event.

Nonprofit Event Planning
al gore, atlanta, planning, strategy
Visit my latest blog to read about My Continuing Journey, and check out my Pinterest Boards that are full of content and links to articles that inspire me!

Recent Posts

  • Ahavath Achim Synagogue Sisterhood Centennial Celebration
  • The art of listening!
  • My quiet reflection lead to action!
  • Strategic advocacy communication is key to my journey!
  • Social Change Communication Connects Us!

Categories

  • Deborah's Musings
  • Nonprofit Communication
  • Nonprofit Consulting
  • Nonprofit Event Planning
  • Nonprofit Fundraising
  • Nonprofit Management
  • Nonprofit Strategic Marketing
  • Social Change Communication
  • Social Media

Tags

5 indicators for social change al gore atlanta Atlanta Daybook Atlanta Jewish Film Festival Beth Kanter Blackbaud brainstorming Brian Solis Calvin Alexander Ramsey community outreach creative solutions crisis communications plan DeKalb Police Alliance digital ripple direct mail marketing Eizenstat Family Memorial Lecture end-of-year fundraising events experiential marketing Facebook fundraising techniques nonprofit Nonprofit event branding nonprofit event celebrities nonprofit event planning Nonprofit Fundraising Nonprofit Management nonprofit marketing nonprofit marketing communications nonprofit strategic marketing Philanthropy and Social Change planning Post Method Social Change Social change communication social media strategy special event branding special events sponsorships strategic communications template strategy Twitter Yale University YouTube

© Creative Solutions & Innovations, Inc. All rights reserved. •  Powered by WordPress