Creative Solutions & Innovations, Inc. Creative Solutions & Innovations, Inc.
Creative Solutions & Innovations, Inc.
  • Welcome
  • CS&I Blog
  • About
  • Shared Resources
  • Contact
  • Welcome
  • CS&I Blog
  • About
  • Shared Resources
  • Contact
Lessons from Al Gore
A Year End Reflection on Special Events

The Rule of One – Planning Al Gore Event

December 15, 2009 Leave a Comment Written by admin
A Full House at the Eizenstat Memorial Lecture featuring Al Gore. Photo Credit Chris Savas

A Full House at the Ahavath Achim Eizenstat Family Memorial Lecture featuring Al Gore. Photo Credit Chris Savas

The key to a successful event is planning. One of the first steps is goal-setting.

Goals establish the scope of an event and help the event team set priorities and stay focused. They are the basis for benchmarking progress along the way.

“Remember the Rule of One – You can only have one top priority. You need to be specific about what your number one priority is and what goals go along with that. You can have secondary or auxiliary goals as well, but only one main focus.” – Jeff Shuck, Event 360, Inc.

Non-profit events focus on raising money or awareness. Once you establish your primary goal, be sure it is SMART: Specific, Measurable, Attainable, Realistic and Timely.

Metrics help you measure your outcomes. And, each goal has its own set. Possible money metrics include, total funds raised, ROI, or an increase in revenue from the last special event.

Raising awareness metrics include the number of new participants and/or volunteers, media impressions or increased name recognition.

Once the goal is set it should guide your budget, timeline, promotions and sponsorships.

The focus of  the Eizenstat Family Memorial Lecture featuring Al Gore was to increase awareness.

Was the event successful? Absolutely!

“This year’s Eizenstat Family Memorial Lecture raised the bar even higher for future AA events. We plan to reach those heights and beyond.”  – Ahavath Achim Synagogue President

I hope this post helps guide your focus and leads to success in your next special event.

Nonprofit Event Planning
al gore, atlanta, goal setting, planning, strategy

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Comments

  • 3 Lessons for Kenyan Activists from Irungu Houghton – Hisani Ideas on Learning 5 Indicators of Social Change
  • BAPPY on Why I love local newspapers
  • Creative Solutions Innovations Inc. | Atlanta GA | Blog | Do you really - really know your audience? - on Using The POST Method to Guide Nonprofit Marketing Communications
  • Creative Solutions Innovations Inc. | Atlanta GA | Blog | Social Change Communication on Learning 5 Indicators of Social Change
  • Creative Solutions Innovations Inc. | Atlanta GA | Blog | How Mobile Marketing is Changing the Way We Raise Funds on Add marketing strategy into your nonprofit strategic planning

Categories

  • Deborah's Musings
  • Nonprofit Communication
  • Nonprofit Consulting
  • Nonprofit Event Planning
  • Nonprofit Fundraising
  • Nonprofit Management
  • Nonprofit Strategic Marketing
  • Social Change Communication
  • Social Media

© Creative Solutions & Innovations, Inc. All rights reserved. •  Powered by WordPress