We SPOTLIGHT resources, information-packed PowerPoint presentations and
published articles by Deborah Spector. Our continued commitment is to BRING
LIGHT through meaningful online content and best practices to EMPOWER YOU to
make a difference!
PowerPoint
Presentations focused on marketing communications & event management
- Communications – Getting Attention & Enhancing Your Reputation
- Converting Your Special Event Guests to Program Donors
- Creating a Strategic Marketing Communications Plan
- Creating a Strategic Nonprofit MarCom Plan
- Fundamentals of Nonprofit Marketing
- Fundraising Without Special Events? No Way!
- Loud & Clear – Successfully Marketing Your Nonprofit
- Marketing Fundamentals for Nonprofits Webinar
- Millennials Can Have Major Impact on your Nonprofit Through Special Events
- Promoting a Film Festival in 3 weeks!
- Role of the Board & Successful Fundraising Techniques
- Special Events During Turbulent Times
- Special Events: How to plan & Promote Them & Secure Sponsors
- Staging Your Nonprofit Strategic Planning
- The Power of Sponsorships!
Articles
Select articles in CharityChannel, an acclaimed resource for nonprofit professionals
- Strategic Communication Is Key to Nonprofit Advocacy
- Branding – The Key to Successful Special Events
- Importance of Communication to Social Movements and Social Change
- Nonprofit Marketing Communications in a Nanosecond Culture
- The Importance of Marketing to Nonprofits
Resources
A sampling of resources developed by Deborah to ensure your communication success
- Positioning Your Nonprofit
- Anatomy of a Nonprofit Marketing Plan
- Donor for a Day Template
- Fundamentals of Nonprofit Marketing Terms
- P.O.S.T. Method
- Strategic Marketing Communications Tools
- Strategic Communications + Social Media = Successful Advocacy
- Strategic Marketing Communications Plan Framework