Welcome to In The Spotlight!
Here you'll find a collection of marketing communications and event management articles. And, we'll post resources that we hope add meaning to your life.
Highlighted Resources:
Alzheimer's Daily News
Stay abreast of all the latest developments in Alzheimer's and other dementias, clinical drug trials, research and caregiving strategies.
The NonProfit National Resource Directory is an on-line listing of consultants, coaches, vendors and specialists dedicated to assisting the nonprofit sector to survive and thrive. It's open 24/7 for nonprofits looking for the resources they need to succeed.
Donate.net is the cost effective on-line donation solution with seamless integration, complete security and total support. Give your donors the ease of a “Donate Now“ button on your Web site with confidence and security, without needlessly sacrificing donation dollars. Donate.net helps your organization by allowing on-line donations, and by providing important reports and constant support.
Marketing Communications Articles:
Ten Communications Tips for your Nonprofit during Tight Times
When times are tight, it is more important than ever to continue your marketing communications efforts. Below are ten easy to follow tips to keep you on your road to success!
It's Always About the Mission & Message!
During this age of economic volatility you are under the gun to show that your organization is accountable to your clients and stakeholders and that your operation is effective and efficient. With the growth in the number of nonprofits you may find your organization competing within the same audiences.
Why Integrated Marketing Communications?
A strong consistent message across mediums is essential. You must identify and communicate successfully to a diversity of stakeholders. We will help you define your messages, create a plan and work with you to implement your plan to "raise the volume" about your company or organization.
Develop Your Communications Plan with Public Relations and Marketing Best Practices
Combining best practices of public relations and marketing gives your communications plan the strategic edge you need. Your work will become proactive, creating at minimum a two-way dialog between your organization and its target audiences. Your processes will be dynamic and will inform and effectuate change. Your communications will be audience-driven, key on themes and messages relevant to your mission, and help ensure meaningful and measurable relationships.
Are you Ready to Market your Company?
Before you market your company, it is important to know where you are going and what you're trying to accomplish. CS&I will help you answer these all-important questions to create and implement your company's marketing program.
Is Your Company really Customer-focused?
A company that is really focused on its customers believes that customer satisfaction is the key to gaining and retaining customers.
Special Events:
Steps to take to bolster your special events during a recession
This teleseminar explores the importance of special events during these difficult economic times. Topics include the importance of setting realistic goals and expectations, how to position and promote your events, significant ways to engage sponsors and donors, and how to use social media and e-fundraising programs as part of your event management tool kit. Deborah Spector believes in empowering nonprofits to do good work. She brings more than 25 years of marketing communications, development and community relations to her work. Deborah specializes in the design and implementation of special events.
Planning to Execution - August 18, 2009
Nonprofit University will host a class on Special Events on August 18. The class will be taught by Deborah Spector, of Creative Solutions and Innovations. It will be held in the Nonprofit University Training Room in the Hurt Building in downtown Atlanta. The class is designed to give an overview of choosing, planning, and executing a special event for an organization. Some features include a section on Special Events during a Recession, Using Social Media and e-fundraising.
With hundreds of thousands of not-for-profits vying for attention, it's noisy out there! How can you ensure that your organization is seen and heard? What tools do you have at your disposal to attract attention? Have a special event!
Branding -- The Key to Successful Special Events
Branding will give you ownership of your event and help your organization meet your objectives. Your event will carry your distinct look and feel, have the power and strength of your organization's branding and will create an event that your target audience "must attend".
How to Secure a Media Sponsor for Your Special Event
So, you're having an event. Now, what do you need to do to ensure good attendance and to attract donations for your organization? Secure a media sponsor!
Sponsorships are Key to Successful Special Events
Securing sponsorships is about building effective partnerships that enhance both an organization’s mission and the sponsoring company’s business goals. Remember sponsors want to know what you can do for them, how and what type of exposure you will generate.
Branding -- The Key to Successful Special Events
Branding will give you ownership of your event and help your organization meet your objectives. Your event will carry your distinct look and feel, have the power and strength of your organization's branding and will create an event that your target audience "must attend".
How to Secure a Media Sponsor for Your Special Event
So, you're having an event. Now, what do you need to do to ensure good attendance and to attract donations for your organization? Secure a media sponsor!
Sponsorships are Key to Successful Special Events
Securing sponsorships is about building effective partnerships that enhance both an organization’s mission and the sponsoring company’s business goals. Remember sponsors want to know what you can do for them, how and what type of exposure you will generate.
