Fight Prejudice with art, a website and Facebook
“Diversity should enrich our lives. When we accept others, it elevates the human experience.” Embracing Differences Founder Charlotte Wilen
Embracing Differences is a nonprofit that engages metro Atlanta in a dialogue about ending prejudice and […]
Add marketing strategy into your nonprofit strategic planning
“Okay,” the executive director said. “We really need to do some nonprofit strategic planning.”
“Why,” said the board members. “We’ll spend a lot of time and money and the plan will sit somewhere on a […]
10 Ways to Increase Your Direct Mail Success
“Direct mail is a long way from death. It’s still the most effective fundraising medium (after the church offering basket) and it’s many times more effective than email,” Jeff Brooks, author of The Fundraiser’s Guide to Irresistible […]
Create a Digital Ripple to Promote your Special Event
“Hey,” my friend Bobby said. “We’re honoring Ambassador Stuart Eizenstat with a special performance by Broadway Diva Tovah Feldshuh. Are you interested in spearheading the marketing?”
“Silly question, I’d love to!”
My commitment to special events […]
Emotions Rule in Nonprofit Marketing Communications!
“Communications are all about the mind…and only about the mind. Keep that in mind.” Tom Ahern, How to Write Fundraising Materials That Raise More Money
Never did I think my study of psychology & neuroscience, […]
Do you really – really know your audience?
“Getting to know your supporters, volunteers, clients and other participants in your mission is easy, if you build that listening and learning into your everyday work.” Kivi Leroux Miller
There’s no question that knowing your […]