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The lure of independent fundraising events
Keeping your story alive after your event

Are you converting your event donors to program donors?

June 1, 2012 Leave a Comment Written by admin

Your nonprofit just completed a successful event. Whether it was a black-tie dinner or fun run, you now have a great opportunity to engage the participants and acquire new donors and/or sponsors.

Create a conversion campaign. Add post-event action steps into your event planning. Here are some simple, but powerful ideas:

  • Post-event surveys
  • Invitations to sign up for e-newsletter
  • Updates on programs
  • Announcements of volunteer opportunities at future events and programs
  • Invitation to hold a third party event (see earlier post The Lure of Independent Fundraising Events)
  • Other ways to stay in touch
  • Add information about your programs and the people you touch in your auto-responder
  • Use Social Media to encourage and sustain conversations
  • Add information to your website and e-newsletter on what you are doing as a result of the fundraising event.
  • Schedule ways to stay in contact
  • Hold a brain storming session with your leadership to identify prospects.
  • Develop an email conversion strategy to educate and encourage a lasting relationship.

You need to be realistic. You need to analyze the reasons people came to your event. Then tailor your outreach to your prospects:

  • Were they asked by a friend? If so, you might be able to engage them to hold an independent fundraising event.
  • Do they support your mission? Invitations to on-site visits and lectures with leading authorities in your field will be appealing.
  • Are family members touched by the issues you tackle? In this case a compelling  appeal focused on a specific program that will help ensure quality of life might lead to a new donation.

Regardless of the pathway, be sure to say thank you and stay in touch. In today’s world, you can launch a conversion campaign through your electronic fundraising provider. Speak with your website designer to ensure that your landing page is up-to-date and makes it easy to contact you and make a donation.

Do you have any examples of successful conversion programs? Need any help?

Please contact me at deborah@creative-si.com

 

 

Nonprofit Event Planning
brainstorming, conversion campaign, creative solutions, donor conversion, fundraising techniques, special events

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